Captain’s log, stardate 20210830

Zero To One

NOTE: The last session of The Pricing Seminar for 2021 begins two weeks from today. If you’re ready to start getting paid what you’re worth, add your name to the announcement list so you don’t miss out. Get Notified »


This week on TBOA, Rochelle and I talk about the mindset and tactics of going from zero to one: selling your first project or posting a price the first time.

LISTEN NOW »


Talking Points

What it takes to put your first product out for the world to see (even if you’re not painting zombies on skateboards).

The fears you may experience the first time you go public and how to push through them.

Why publishing your price(s) attracts the right buyers and repels the bad-fits.

Worried about leaving money on the table by quoting a flat price? How to think about that whole transaction differently.

Why your prices for products and productized services are all experimental and deserve to change regularly.

Quotable Quotes

“Just put a price on your website and you’ll automatically attract the right kind of people for you. It would save everyone time. You wouldn’t have to negotiate.”—JS

“That first time that you actually put a price on your website…all sorts of things come up in your head, including imposter syndrome.”—RM

“There’s this fear of leaving money on the table, but guess what? If somebody jumps at it, then you just raise the price for the next person.”—JS

“If you don’t ever try raising your prices, you won’t know the upper limits of what you can charge.”—RM

“That indifference to whether or not the client buys—generally that comes from being in demand.”—JS

“There’s just something about putting a price on your website—you’re making a statement, oh, this is not a cheap WordPress guy I can hire for a thousand dollars…That’s level setting.”—RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J

P.S. The last session of The Pricing Seminar for 2021 begins two weeks from today.

If you’re ready to start getting paid what you’re worth, add your name to the announcement list so you don’t miss out:

Get Notified »

I hope to see you there.

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