Captain’s log, stardate 20180922
Sent by Jonathan Stark on September 22nd, 2018
If you’re focusing on the wrong things, then by definition, you’re not focusing on the right things.
And when it comes to project work, hours is always the wrong thing to focus on.
Obsessing over hours prevents everyone from paying attention to the progress metrics that actually matter to the success of the project.
Which progress metrics actually matter, you ask?
Beats me. It’s different every time. You need to find that out from your clients before you even think about writing a proposal.
Ask them, “What would a home run look like?”
If they can’t tell you what their desired future state is, and you start working anyway, you can’t know if anything you do for them is helping or hurting their business.