Sent by Jonathan Stark on July 1st, 2018
To create value, you need to convince someone to change.
To convince someone to change, they need to trust you.
To get someone to trust you, you need to trust them first.
To trust someone first, you need to make yourself vulnerable.
Vulnerability is required for value creation.
I’m pretty sure there’s no way around it.
P.S. I recently updated my product ladder. If you haven’t looked at it in a while, you might be interested in this summary: jonathanstark.com/pricing