December 28, 2017

Can you tell me how to get?

What is a plan, exactly?

According to Google:

Plan—a detailed proposal for doing or achieving something.

So, you can sort of think of a plan as turn-by-turn directions for getting from where you are to where you want to be.

Baked into this concept is the presumption of a known destination.

You need a clear idea of where you want to go before asking for directions makes any sense.

I mean, think about it...

How would a stranger react if you asked them:

“Can you tell me how to get?”

Without the “to $destination?” part, it’s a comically bizarre thing to ask.

Business planning works the same way. The first step is to figure out where you want to go.

Skip this step at your peril.

Putting together tactical, step-by-step plan before you have a clearly defined objective is a great way to waste a lot of time and money.

So my question to you is:

What is your objective?

Hit reply and let me know.