December 26, 2017

Supporting yourself

When you started working for yourself, was your “plan” simply to make enough money to support yourself?

I’d venture a guess that tens of thousands of successful businesses started with this exact lack of forethought.

And that’s great!

It was enough motivation for you to make a huge change. To reach escape velocity. You took a big leap of faith, and you damn well made it to the other side. Zero to one. Achievement unlocked!

I sincerely applaud your chutzpah 👏

“Make enough to support myself” is a great starting point. But it isn’t a plan. A goal of subsistence only gets you so far.

When you apply your limited resources more or less at random, you max out your earning potential in a relatively short time.

This “winging it” approach leads to painful realities like these:

If you are suffering from symptoms like these, don’t worry. They’re probably just growing pains. Signs that your business has reached adolescence.

You don’t need to throw in the towel - not yet, at least. What you need is a plan.

But where do you start?

The first step in creating a plan is to get clarity on why your clients value your assistance in the first place.

Here are some questions to get you thinking along these lines:

These are super tough questions to answer on your own, but hit reply and answer if you can.

I greatly appreciate your input and will provide guidance where possible 🙂