Sent by Jonathan Stark on March 29th, 2017
Reader Miikka Kukkosuo wrote in to contribute to the conversation about intangibles. Here’s his message (shared with permission):
Talking about this brings to my mind a podcast episode I first listened to many years ago.
It’s about management goal setting, but really that episode’s story is about putting a number on things that are difficult - or “impossible” - to measure.
I’ve thought about that over and over since listening to the podcast - if one can measure how friendly gate security guards are (!)... you really can measure everything! And it doesn’t even need to be complex at all.
So, there’s definitely a way to measure all intangibles in some form like you said!
If you have 20 minutes or so, you should check out the episode because it provides a very memorable example of someone who found a way to measure the relative change of an intangible.
What the episode DOESN’T talk about is how to place a value on the change. I’ll cover that tomorrow.
P.S. Does it feel like your business is stuck in neutral? I’m available for a limited number of 1-on-1 coaching calls each month. NOTE: The price is increasing by $200 this Friday night (Mar 31) at midnight -> Book a call and I’ll get you unstuck