December 17, 2016

Building business assets “in the dark”

Dear reader Brent G wrote in with a great point that I failed to mention in yesterday’s product ladder message:

> So it also sounds like, without a product ladder I don’t really have anything to work on, while I wait for clients to get back to me, on my main project.

Yes, having other product ladder “rungs” to work on (e.g., a book, a course, a productized service, etc) gives you a number of productive ways to grow your business if/when clients go dark.

Thanks, Brent!



P.S. Need help putting together a product ladder for your business? I’m available for a limited number of 1-on-1 coaching calls each month. You can book yours right now at this link ->