May 22, 2026
Profit Is Not Linear
If you sell something for $1,000 and it costs you $500 to deliver, your profit is $500.
If you raise the price to $1,500 and your cost stays $500, your profit is $1,000.
The price went up 50%.
The profit went up 100%.
Same demand.
Same cost.
Twice the profit.
Here’s the thing...
If your cost and demand stay the same, small price increases can have an outsized positive impact on your business.
(The converse is also true: Small price decreases can have an outsized negative impact on your business.)
Yours,
—J