February 12, 2025

Stop Billing, Start Pricing

One of my lifetime Ditcherville members and I were chatting about the old “knowing where to tap it” story.

I pointed out that the real problem with the situation was not the price but that the price was presented AFTER the buying decision was made instead of BEFORE.

This prompted him to share the following:

I agree... that would be frustrating haha

We are building a house right now and have a similar relationship with our architect.

We love their work and the value they bring... but we don’t find out the price until after they do the work.

They give us an “estimate” but don’t tell us when we are approaching the bounds of the estimate.

It has made working with them such a challenge and I would not recommend them to friends because of this.

It has just shown me how I do not want to operate my business.

Imagine if your clients “loved your work and the value you bring” but “would not recommend you to friends” because you wouldn’t give them a price upfront.

When you go to buy something, you want to know the price before you decide, right?

Your clients are no different.

Yours,

—J

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