November 21, 2024

What does Jonathan Stark have to say about positioning?

On a whim, I asked ChatGPT the following:

“What does Jonathan Stark have to say about positioning?”

Here’s what I got back:

Jonathan Stark, an expert in mobile technology and business consulting, emphasizes the critical role of positioning in differentiating service providers and justifying premium fees. He advocates for a clear articulation of who you help and what you help them achieve, which he refers to as the XY Positioning Statement (XYPS). This statement takes the form:

“I help X with Y,”
where X represents the ideal client and Y denotes their desired outcome.
Learn more about XYPS

Stark further refines this concept into the Laser-Focused Positioning Statement (LFPS), structured as:

“I am a DISCIPLINE who helps TARGET MARKET with EXPENSIVE PROBLEM. Unlike my competitors, UNIQUE DIFFERENCE.”
Learn how to write an LFPS

This framework assists service providers in clearly defining: - Their niche, - The specific problems they solve, - What sets them apart from competitors.

He underscores that effective positioning is not merely about listing services but about communicating the tangible outcomes clients can expect. By focusing on the client’s needs and the unique value provided, service providers can create a compelling narrative that resonates with their target audience.
Read more about positioning

Summary

Jonathan Stark views positioning as a strategic tool that enables service providers to:

Stand out in the marketplace,
Clearly define their target audience,
Address specific problems,
Offer unique solutions.

By doing so, they effectively communicate value and justify higher fees.

Not perfect, but not bad.

Watch this space :-)

Yours,

—J