November 22, 2024
Turkey Derrick 2024
Next week in the Stark household, we’re going to be heads down preparing to host thirty people for Thanksgiving.
We rent tables and chairs, rearrange the whole house to accommodate a giant table in the living room, and make space in the garage to fry three big turkeys in a five-gallon pot of boiling peanut oil.
(BTW - Thank you for your concern but there’s no need to warn me about frying in the garage... I’ve been doing this for over a decade and use a homegrown version of Alton Brown’s turkey derrick to keep things from getting out of hand.)
Given all the distractions of the holiday week (at least for folks in the US), I want to let you know about a couple of upcoming opportunities so we can all hit the ground running after the tryptophan coma wears off ;-)
1/ Positioning Workshop
On Friday, December 6th, I’m hosting a live positioning workshop from noon to 4 pm ET in Zoom. You’ll work with me and a small group of colleagues in an intimate group setting to craft a positioning statement for your business and design a test to validate it.
Attendance is limited to 20 people. Spots are first come, first served. Once the spots are gone, they’re gone.
I don’t know if I’ll run this again, so if you’re interested in improving your positioning with me in a group setting, act now.
(NOTE: You’ll get WAY more out of this workshop if you attend live, but if you can’t, there will be a recording distributed to everyone who registers.)
2/ Positioning Program
If you’d like to go much deeper than a half-day workshop, there are 2 spots left in my positioning program.
In this six-week private program, you’ll work directly with me one-on-one to craft, test, and refine your positioning. The fee for the positioning program is $4,500.
Only 2 of the ten spots are left, so reply now if you’re ready to significantly improve the effectiveness of your marketing efforts but nailing your positioning.
To be considered, please reply to this message with the word PROGRAM, and I’ll send over the details.
(NOTE: This program is only for folks who have been in business for more than a year and have worked with at least a half-dozen clients. If you’re still new, the position workshop above is probably a better fit.)
Have a good week!
Whether you celebrate T-Day or not, I hope you have a week full of gratitude!
And if this is the year I finally eat my words and burn down the garage, I’ll be sure to livestream it for you on LinkedIn ;-)
Yours,
—J