November 18, 2024

Is it a positioning problem?

If you’re not getting as much business as you’d like, you might have a positioning problem.

Or... you might not.

How can you tell?

Let’s say you’re a solo consultant or running a small firm.

And...

You’re getting a decent number of qualified leads every month.

But...

You can’t seem to get enough of them to actually buy anything.

In a case like this, I’d say positioning probably isn’t your main problem.

Your main problem is probably one of the following:

Tinkering with your positioning might be fun, but it won’t improve your situation if it’s not the main problem.

Yours,

-J