November 19, 2024
Value Pricing Simplified
Conceptually, value pricing is dead simple:
Set your price for X based on what it’s worth to the client, instead of what it costs you to produce.
That’s it. That’s the core concept.
It’s not rocket science.
How do you figure out what X is worth to your client?
Simple!
Have The Why Conversation with them.
Yours,
—J