September 11, 2024
Alex M H Smith - No BS Business Strategy
The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started.
Quotable Quotes
- “Strategy is the unique value that your business puts out there into the world.”
- “Better equals the same. Better simply means we do the same as everyone else, but a little bit more.”
- “Strategy is when you draw a circle around everything and you have a set blueprint that tells you what to do with the product, what to do with the distribution, what to do with the marketing.”
- “They pulled away every single thing that is necessary to serve business customers adequately, which no one would ever do because business customers are the most lucrative type of customer.”
- “Look around at your competitors and pick the things that you’re not that good at anyway and just stop doing them. Double down on the things that are already your superpower.”
- “Strategy is half about deciding what you’re going to do and half about motivating people to do it.”
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Yours,
—J