Captain’s log, stardate 20210422

“How would you structure and price an emergency assistance engagement?” and more...

In today’s group coaching session, we only had four questions but they were super juicy. Topics like:

There were even a couple visual aids this time around:

Fun!

Here are some of the questions I answered today:


How would you structure an engagement which is going to address an urgent problem for a client (like root cause analysis product failures)? What if you can’t predict the amount of time it will take or if you will even be successful? How would structure the engagement and collect fees? In the past, I have tried to guide the client’s employees to do the investigation, but I am realizing that I need to do it in order to provide results. (timestamp: 1m 40s)


I’m currently working on “gathering” for the pivot in my business: coaching for CTOs of growth stage b2b SaaS companies; I still need to hunt. How do I handle this duality on the web? Let’s say I’m “hunting” for strategic architectural advice on microservices. (Which dovetails into what CTOs may need advice on). Do I advertise the hunting (architectural) part on my site/LinkedIn to get inbound leads while still working on the long term gathering? (timestamp: 17m 30s)


This is a positioning question. I am a marketing specialist and have been on Upwork for the last 3 years helping clients scale brand growth by providing SEO, PPC, and full account management services on Amazon. My current focused target market will be brands that need full funnel programmatic media planning on and off of Amazon with DSP Display inventory and I would like to pivot this current stream of income to an increased value position. Q: What strategy to use to reach this goal? (timestamp: 33m 24s)


I used to offer retainers (niche dev work), but have moved to projects b/c I didn’t like being “on call” for questions & bug fixes. Projects take about a month, but clients usually repeat engage for 4-6 projects in a row. When they reach out about little stuff outside of scope, I handle it b/c they are a great repeat client. So I’m back to having a de facto retainer and feeling like I am on call to answer questions & fix things. :-( Is there a better way? How else could I be thinking about this? (timestamp: 54m 4s)


(If you’re curious, you can review the entire list of past questions here)

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Yours,

—J

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