August 20, 2024
Pranav Kale - Reverse LinkedIn Interview
Pranav Kale (aka “The LinkedIn Ghostwriter”) joined me on Ditching Hourly to do a reverse interview about what I’ve learned during my recent experiment of posting daily on LinkedIn.
Takeaways
- LinkedIn can be an effective platform for growing an audience and reaching new people.
- Authenticity is key on social media, and it’s important to find your own voice and be true to yourself.
- Long-form content, such as a mailing list or blog, can be a valuable starting point for building your brand and attracting an audience.
- Using social media to drive traffic to your long-form content can help increase visibility and engagement.
- It’s important to focus on the utility of your actions and choose the platforms and strategies that produce results for your specific goals.
- Writing for email and writing for LinkedIn are different experiences, with social media having a performative aspect and a focus on quick reactions.
- When writing for LinkedIn, it’s important to focus on the reader and their needs, rather than oneself.
- Creating effective hooks is crucial for engaging readers on LinkedIn, and asking questions that trigger a “Heck, yeah!” response can be effective.
- Providing value to the reader and helping them solve their problems should be the main focus when writing LinkedIn posts.
- Balancing the desire for engagement and visibility with the mission of helping the reader can be challenging, but having a clear purpose and rudder can help navigate this balance.
Quotable Quotes
- “LinkedIn is reaching new people and growing my audience.”—JS
- “Authenticity separates you from others who just want to be controversial.”—JS
- “I’m here for your own good, not just to increase my numbers.”—JS
- “There’s a performative aspect to comments that’s above the ideas and is more about the algorithm or their followers or increasing each other’s numbers.”—JS
- “What happened pretty quickly on LinkedIn was I noticed that ‘writing for the algorithm’ started creeping in. You have to fight that off or it will take over.”—JS
Addendum
Near the end of this episode, you’ll hear me talk about “wanting to optimize the CTA on my LinkedIn profile”.
I have since done this and it had a big impact on the number of people subscribing to my mailing list every day. Woohoo!
Next week, I’m presenting a live half-day workshop via Zoom, where I’ll share my LinkedIn process, tools, tips, and tricks and show you how to set this up for yourself.
Unfortunately, I have to limit attendance to 20 people to guarantee personalized attention and allow for a lot of Q&A.
If you’d like to be notified when the application process opens, please click this link:
Click here to be notified when applications open »
Questions? Hit reply. I’m here to help!
Yours,
—J