June 4, 2024
How do I DECIDE who my ideal buyers are?
How do you decide who your ideal buyers are?
A great starting point is to answer the question:
“Who would I most like to help?”
Once you know that, all you have to do is:
- Find out what they want
- Deliver it in a way that is mutually profitable
(PRO TIP: If your answer is “charities” or “non-profits” or “mission-driven businesses” you’re being too vague. Get more specific.)
Yours,
—J