June 4, 2024

How do I DECIDE who my ideal buyers are?

How do you decide who your ideal buyers are?

A great starting point is to answer the question:

“Who would I most like to help?”

Once you know that, all you have to do is:

  1. Find out what they want
  2. Deliver it in a way that is mutually profitable

(PRO TIP: If your answer is “charities” or “non-profits” or “mission-driven businesses” you’re being too vague. Get more specific.)