May 21, 2024

Attracting Advisory Clients

One of the fine folks in Ditcherville asked if I could say more about how to get better at attracting clients who want to buy advisory services.

The answer is simple but not easy:

You need to laser-focus your marketing on who you help with what and have the intestinal fortitude to stick with it until you’re well-known as THE go-to person.

(Of course, this also means downplaying anything else in your marketing, ESPECIALLY any low-level tactical assistance.)

Happy to answer specific questions for your particular niche. Just hit reply and ask :-)