May 20, 2024

But my clients!

Whenever I suggest to someone that they start selling advisory services, one of the most predictable objections I get is:

“But my clients aren’t looking for high-level strategic advice! They just want me to do what they want me to do!”

To which I say:

“Okay, then you’re attracting the wrong kinds of clients.”

So, if you’re in a situation like this, the solution is NOT to try to get better at convincing clients they need advisory services.

The solution is to get better at attracting clients who want advisory services in the first place.

Yours,

—J

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