May 9, 2024

A philosophical question about packaging expertise

I’ve got a big philosophical question for you, but first...

We have to do a quick exercise.

Here goes:

Think back to the last really good business book that you read.

I’ll give you a sec...

. . . . .

. . . .

. . .

. .

Got a book in mind?

Great.

Now...

Imagine that you could have the author of that book coach you directly one-on-one every week on improving your business.

Do you think that the coaching would be more effective than reading their book and trying to implement it yourself?

Of course, coaching would be more effective!

So...

Here’s the big philosophical question:

Was it wrong of them to publish the book?

I mean, after all... the book is less effective than direct coaching, right?

Shouldn’t they only offer their expertise in the most effective format possible?

Aren’t they cheating you by offering something that is less effective than another approach?

If you’re okay with me sharing your answer with the list, hit reply and let me know what you think. TIA!

Yours,

—J