November 17, 2023
Born Famous?
Pop Quiz:
Who are the top three most famous people in your space?
. . . . .
. . . .
. . .
. .
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Got a few names in mind?
Great.
Now ask yourself:
Can they charge more than you can?
Sure they can.
Not because they’re better at what you do than you are.
But because they get all the best clients.
Here’s the thing...
The celebrities in your space weren’t born famous.
They took steps to become well-known.
And you can do the same thing!
It takes time, but if you want to justify premium fees, becoming a celebrity in your space is a great way to grow your profits.
Yours,
—J