November 6, 2023

Can You Re-train Clients?

This week on TBOA, Rochelle and I ask the question:

“Can You Re-train Clients?”


Talking Points

The difference between changing pricing models (e.g. hourly to subscription) and changing how you work.

What happens when you start increasing your altitude, such as moving from tactical to strategic advice.

How to introduce changes when you operate a “whale” model—3-5 intensive clients who each deliver a significant chunk of your revenue.

The importance of boundaries and guardrails—and why you’re re-training yourself as much as the client.

When it’s flat-out easier to get new clients vs. getting your existing folks to see the light.

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