July 17, 2023
The Mid-Year Assessment
This week on TBOA, Rochelle and I discuss ways to increase business in the second half of the year.
Talking Points
- Regrouping and assessing the effectiveness of past tactics can help in planning for the remaining half of the year
- Be careful about what numbers you decide matter as they could affect your engagement and revenue
- Evaluate tactics periodically to determine effectiveness and make adjustments
- Video content, specifically native LinkedIn videos or live streams to multiple platforms, can be effective and fun
- Find new tactics that provide a tighter feedback loop
- Clarify the primary service/product and ensure everything goes to it
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Yours,
—J
P.S. Have you been thinking about booking a 1-on-1 coaching call with me?
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