Captain’s log, stardate 20230717

The Mid-Year Assessment

This week on TBOA, Rochelle and I discuss ways to increase business in the second half of the year.

Talking Points

Regrouping and assessing the effectiveness of past tactics can help in planning for the remaining half of the year
Be careful about what numbers you decide matter as they could affect your engagement and revenue
Evaluate tactics periodically to determine effectiveness and make adjustments
Video content, specifically native LinkedIn videos or live streams to multiple platforms, can be effective and fun
Find new tactics that provide a tighter feedback loop
Clarify the primary service/product and ensure everything goes to it

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J

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