July 18, 2023
Ron Baker - Time’s Up!
Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business.
Quotable Quotes
“The more services we pile on brick by brick, we add more value.”
“If you’re going to the market with an uncommon offering, you’re commanding uncommon prices.”
“You are building lifetime annuities worth more than it costs you to acquire them.”
“A business model explains where revenue will be earned when services are provided free of charge.”
“I do think it’s a way station. I think we’ll move to a world where we’re actually paid for performance and not promises.”
“We’re too busy selling services brick by brick by brick by brick. And that’s not where our value is.”
Ron’s Links
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Yours,
—J