July 11, 2023
When your buyers are deciding whether or not to hire you for a project, they’re probably considering a lot more than just the price.
- How long it’ll take before they will enjoy the expected benefits
- How much time they (or their employees) will have to devote to the project
- How they (or their employees) will feel while working with you
- How else they could spend that same money to improve their business
Here’s the thing...
Big buying decisions are often much more complex than meets the eye.
The better you understand what’s really going through your prospect’s mind, the better you’ll get at closing bigger deals.