May 24, 2023
Positioning, Productized Services, and Value-Based Pricing with Jonathan Stark
Vertical marketing guru Corey Quinn had me on his podcast to chat about positioning, productized services, and value pricing.
From the show notes:
What if you could become the one and only in your industry?
My guest is Jonathan Stark, a former software developer who’s now on a mission to rid the world of hourly billing.
In this episode, you’ll discover how to position yourself with a laser-focused positioning statement and how identifying an expensive problem sharpens your marketing. We discuss the importance of selecting a vertical when positioning yourself in the market and how to identify the target market that is the right size for your services.
We also discuss the impact of AI on digital marketing agencies, productized services, and value-based pricing. Don’t miss this great conversation with the amazing Jonathan Stark!
Key Moments
- 0:00:02 Positioning for Soloists and Agencies
- 0:14:15 Identifying Expensive Problems
- 0:20:03 Targeting and Transitioning to Advisor Positioning
- 0:26:12 Adapting Business Models for AI Impact
- 0:30:42 Productized Services for Agency Success
- 0:40:53 Choosing Your Target Market
- 0:44:04 Value-Based Pricing for Service Businesses
- 0:54:12 Value-Based Pricing vs Time and Materials
You’ve probably heard me talk about these subjects before, but Corey comes at them from the perspective of larger agencies, so he asked some different questions from what I usually get.
Sharing is caring...
If you enjoy this episode, please consider sharing it with a friend who you think might benefit from it. Thanks!
Yours,
—J