Captain’s log, stardate 20230523

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Dr. J.J. Peterson - Building A Business Beyond Hourly Billing

Dr. J.J. Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can’t build a business on hourly billing.” J.J. emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing.

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If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Yours,

—J

P.S. Have you ever thought about starting your very own podcast but gave up on the idea?

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In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.

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I hope to see (and hear) you there!

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