May 23, 2023

Dr. J.J. Peterson - Building A Business Beyond Hourly Billing

Dr. J.J. Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can’t build a business on hourly billing.” J.J. emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing.


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