Captain’s log, stardate 20230304
They’re two ways to think about demand (in the business sense) that seem pretty common and can be kind of confusing:
An example of problem-centric demand might be:
"There are people who have squirrels living in their garage and want them gone."
"Do you want those dang squirrels out of your garage forever?"
An example of solution-centric demand might be:
"There are people who want to buy squirrel traps."
"Are you looking for the best dang squirrel trap on the market?"
You can build a business in either style, but generally speaking, I think problem-centric is a lot more fun.