March 3, 2023
You don’t sell time
When someone buys an hour of your time, do they end up with 25 hours in their day and you end up with 23?
No.
Here’s the thing...
You don’t sell your time to your clients.
You spend your time to deliver an outcome.
Price the outcome, not the time.
You’ll make more money that way.
Yours,
—J