Captain’s log, stardate 20221102
If you bill yourself out by the hour, increasing how effective you are will eventually put you out of business.
Because delivering better results faster as you deepen your expertise will decrease your income!
This financial incentive is so powerful that it can literally prevent your brain from thinking of ways to deliver better results faster.
Like I always say...
Hourly billing punishes expertise.
Why would anyone stick with a business model that punishes them for getting better at delivering results?