September 10, 2022
What’s Your Promise?
Whether it’s a proposal for a project or a sales page for a productized service or an opt-in form for a mailing list, the question is the same…
What do you promise to deliver in exchange for what you’re asking?
The bigger your ask, the bigger your promise needs to be.
Here’s the thing…
If you want to ask for more, you need to promise more.
Yours,
—J