Captain’s log, stardate 20220910
Whether it’s a proposal for a project or a sales page for a productized service or an opt-in form for a mailing list, the question is the same…
What do you promise to deliver in exchange for what you’re asking?
The bigger your ask, the bigger your promise needs to be.
If you want to ask for more, you need to promise more.
Yours,
—J
P.S. Registration is closing soon for the tenth session of The Pricing Seminar.
Folks like you from all over the world are already getting to know each other inside of the private TPS Slack room.
Lessons start Monday, so don’t wait.
I hope you’ll join us!