Captain’s log, stardate 20220901
When they first go solo, lots of folks think something like:
This is normal, but it’s bad. People in this stage are conflating their discipline with their offering. Essentially, they have just one product: them doing their thing.
Breaking the one-to-one relationship between your area of expertise and how you package and sell that expertise opens up a universe of possibilities.
You don’t have to be a web app developer who just builds web apps.
You could be a web app consultant who sells:
If you stop thinking of yourself as “I do X” and start thinking of yourself as “I know how to do X”, then you can sell your know how instead of your doing.
Making this mind shift will allow you to serve your ideal buyers at a much wider array of price points, all of which are highly profitable to both parties.
P.S. The Pricing Seminar returns for its tenth session in September.
To get first crack at early bird registration, add your email address to the notification list here:
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I hope to see you there!