June 17, 2022
Selling Time vs Selling Results
Let’s say your car won’t start.
You have it towed to your local repair shop.
They say their rate is $50/hr.
You say okay and give them the keys.
They say come back at the end of the day.
They work on it for 8 hours.
You come back to pick it up.
It still won’t start.
They hand you a bill for $400.
. . . . .
. . . .
. . .
. .
.
How do you feel?
Yours,
—J