Captain’s log, stardate 20220615

Desirable Results

Buyers don’t want your time, they want results.

What kind of results?

Here’s a partial list:

Increased revenue
Increased profitability
Decreased costs
Improved operational efficiency
Faster time to market
Enhancing customer loyalty
Decreased employee turnover
Improved customer retention levels
Increased competitive differentiation
Faster response time
Decreased operational expenses
Increased sales per customer
Reduced cost of goods sold
Minimized risk
Additional revenue streams
Increased market share

Here’s the thing...

Can you connect what you do to one of these things?

If so, that’s what you should sell.

If not, now’s the time to figure it out.

Yours,

—J