April 4, 2022

When Your Book Is Last

FYI - Lots of folks wrote in with questions about Bad Grammar. I’ll write more about that soon, but in the meantime... here’s a new episode fo TBOA for you :) - J

This week on TBOA, Rochelle and I ask the question:

“What if—as our last guest Mike Michalowicz suggested—your book should be last?”


Talking Points

Why book as business card is not the book that will still be relevant and valuable in 20-30 years.

How to introduce your book content to ideal readers so they can help you use the right language, examples and stories.

Using your book idea to build a tribe of support for your eventual launch.

Positioning your book so it has a built-in base of readers—and is attractive to potential publishers.

The benefits from teaching your material before you ever start writing the actual book.

Quotable Quotes

“I think this is more reliable path to write a book that could theoretically be still getting read 20 years from now.”—JS

“If you’re going to pitch your book to a publisher, they want to know: how does this book position against these other (competitive) books?”—RM

“What you want is feedback from people who are hearing your stuff for the first time.”—JS

“You need a launch team—you need a bunch of people supporting your book to help make it successful.”—RM

“They might tell me my baby’s ugly, but that’s what I want. I don’t wanna write the book and then find out that my baby’s ugly.”—JS

“It (a webinar) gives you a lot of experience with talking about the book and getting comfortable, listening and synthesizing what they’re saying.”—RM

“If people do show up for your webinar, you’re getting a head start on your marketing language for the book itself.”—JS

“For the kind of book that we’re talking about, you’ve gotta have some other people invested in its success—where they get excited about it, they want to share it.”—RM

Sharing is caring!

If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!

Can you help?

Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.



P.S. Have you ever thought about starting your very own podcast but gave up on the idea?

I’ve got good news for you!

If you can run a Zoom call, you can host a podcast.

In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.

Add your name to be notified when registration opens for the next session of 5DPC.


I hope to see (and hear) you there!