March 8, 2022
David C. Baker - The 5 Things That Happen Right After You Specialize
The “Expertise Expert” himself, David C. Baker joined me on Ditching Hourly to talk about the 5 things that happen right after you specialize.
Talking Points
- Why it’s more important than ever to specialize
- Why it feels scary to publicly niche down on a specific target market
- What effect niching down has on your content output
- Why positioning is the foundation of everything in your business
About David C. Baker
“The Leading Authority on Positioning, Reinventing, and Selling Firms in the Creative and Digital Space.”
David C. Baker is the author of five books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise, from 20 executives to 5,000 live on TV, all over the world, and has worked with 900+ firms through his Total Business Review process.
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Yours,
—J
P.S. Do you struggle with your positioning? Figure it out once and for all in The Pricing Seminar.
Positioning is such an important and foundational topic in TPS that it’s woven throughout the 12 weeks of lessons.
Registration is open now for the 9th session of TPS. Lessons start this coming Monday.
I hope to see you inside!