Captain’s log, stardate 20220307
NOTE: Some alert readers let me know that they didn’t get yesterday’s Ditcherville comic. If you missed your weekly dose of Ditcherville, here is yesterday’s and here is the full list. And now onto our regularly scheduled email...
This week on TBOA, Rochelle and I ask the question:
“Do authorities need to think about their appearance?”
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Aligning your appearance—how you dress and style yourself—with your brand of authority.
Why what matters most is what makes you feel confident and strong.
The dangers in making assumptions about your audience’s judgement (or listening too closely to critics).
How to match your exteriors with who you are, how you feel confident and the audience that you want to attract.
When—and how—to call in the experts.
“If people don’t like your vibe, then okay—they don’t get the joke. Go find someone who does.”—JS
“There’s also a sense of privilege that comes with this. If you’re a white male, it’s easier to say, oh, it doesn’t matter what I wear, but if you’re female or you’re a person of color, it’s a lot more complex.”—RM
“It’s almost like a game. Can I be so good and deliver results that are so outstanding that no one cares what I’m wearing?”—JS
“It’s not that there is this one size fits all look that you need to have in order to be an authority. It’s a combination of what you want for yourself—what makes you feel powerful—and what helps attract the audience that you most want to attract.”—RM
“They weren’t looking for a guy to come in jeans and blaze orange sneakers and a black t-shirt so it was just a bad fit.”—JS
“Once I hit a certain level, I was like, I don’t care…I’m going to do that. And I don’t care if anybody likes it or not.”—RM
“If you don’t know what it is that would make you feel confident…just get an expert—just like you’re an expert at something your clients want.”—JS
“It’s finding the match between who you are, how you feel confident and the audience that you want to attract.”—RM
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.
P.S. Have you ever thought about starting your very own podcast but gave up on the idea?
I’ve got good news for you!
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.
Add your name to be notified when registration opens for the next session of 5DPC.
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I hope to see (and hear) you there!