February 1, 2022
Ton Dobbe - The “Broken” Triangle
Is the problem you solve for your clients a “nice-to-have” or is it mission critical?
Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition.
Taking Points
- The three levers of the value foundation
- The importance of uncovering the worldview of your ideal buyers (and how to do it)
- The three sides of The “Broken” Triangle
- How to set yourself apart from your competitors in a way that they can’t copy
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Yours,
-J