February 1, 2022
Ton Dobbe - The “Broken” Triangle
Is the problem you solve for your clients a “nice-to-have” or is it mission critical?
Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition.
Taking Points
- The three levers of the value foundation
- The importance of uncovering the worldview of your ideal buyers (and how to do it)
- The three sides of The “Broken” Triangle
- How to set yourself apart from your competitors in a way that they can’t copy
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If you find this episode useful, please consider sharing with a friend who might like it. Thanks!
Yours,
-J
P.S. Have you ever thought about starting your very own podcast but gave up on the idea?
I’ve got good news for you!
If you can run a Zoom call, you can host a podcast.
In my 5-Day Podcast Challenge, you will learn exactly what to do (and NOT do) to get your podcast off the ground in as little as five days.
Add your name to announcement list be notified the next time 5DPC registration opens:
NOTE: I won’t be the announcing registration to the general list, so the only way to get in is to get on the announcement list.
I hope to see (and hear) you there!