Captain’s log, stardate 20200518

What if nobody sees the value in the services I’m offering?

Sent by Jonathan Stark on May 18th, 2020

Nobody is going to spend $1000 on something that is only worth $100 to them.

If the prospects you are attracting regularly say that your prices are too high, what they mean is that they don’t see enough value in your offering to justify the price.

Here are a few things you can do to rectify this situation:

Lower the price of your offering
Increase the perceived value of your offering in the mind of your current prospects
Attract new prospects who value your offering more highly
Create a new offering that is more profitable to you and the prospects you’re currently attracting

(PRO TIP: The last one is the generally the simplest.)

Yours,

—J