Captain’s log, stardate 20220111
Coaching Call with Business Appraiser Charlie Stanton
Business appraiser Charlie Stanton joined me on Ditching Hourly to brainstorm how to differentiate what is typically considered a commodity service.
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- Pricing risk mitigation instead of cost cutting or value creation
- Differentiating in a commoditized market
- Creating productized services for a specific market
- Partnering with adjacent business that serve the same market
- Connecting with the target market way before they need you
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