January 10, 2022
Kicking Off 2022
This week on TBOA, Rochelle and I tackle the objectives/strategy/tactics trifecta to ensure you’re building an authority business around your genius zone.
Talking Points
The difference between objectives, strategy and tactics—and why the possibility of failure is essential when designing a workable strategy.
How to give your tactics the optimal amount of time to assess whether they are working—or not.
Making the decision on how you want to impact your ideal audience—and baking it into your plans.
How to think about growth so that you’re building a business that plays to your genius zone.
Quotable Quotes
“The strategy should change the most slowly. Your strategy should…have some grit and sticktoitiveness about it, but the tactics are disposable.”—JS
“Once you position yourself (then you know what revolution you’re going to be leading, who’s your ideal client and buyer), then you can start creating a strategy to develop the products and services to monetize what you’re trying to do.”—RM
“Strategy is a concise high-level approach to achieving the objective by pitting strengths against weaknesses, usually in a surprising way.”—JS
“Sometimes we give up on tactics too soon. If we agree that strategy is a non-trivial amount of time, then when it comes to tactics, you have to give it enough time…to prove whether it works or not.”—RM
“You are making a bet that this approach is going to work.”—JS
“Most of us feel actualized when we’re helping other people. It’s not really about, oh, I want to go to the spa every day…it’s about how can I help the people I care most about?”—RM
“Whatever the tactic is, you need to give it a reasonable amount of time for how long it’s going to take for the tomatoes to start growing.”—JS
“By designing the business so that it fits you, you can get to whatever income level it is that you decide you want to go for.”—RM
Sharing is caring!
If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!
Can you help?
Has TBOA helped you in your journey to authority? If so, please rate and review the show in iTunes. Doing so helps folks like you find the show, and it helps us book more big name guests like Seth Godin, Jill Konrath, Joe Pine, and more.
Yours,
—J
P.S. Are you sick of putting out fires all week? I created the 10-Day Systems Challenge to help you increase your productivity and streamline your business.
The challenge consists of ten exercises, one sent every weekday for two weeks. Each exercise will move you closer to systematizing parts of your business in order to decrease your labor and increase your results.
If you’d like to be included, add your email to the announcement list at the link below. The challenge starts ONE WEEK FROM TODAY, so get your name on the list now before you forget!
I hope to see you there!