December 14, 2021

Success story from reader Chris Kennedy

Fellow list member Chris Kennedy wrote in with a success story related to my 5-page proposal template (shared with permission, bold mine):

Hi Jonathan,

We’ve never spoken before and I haven’t engaged in your community. I’ve been lurking in the shadows of your newsletter for the last 1-2 years. I don’t do much consulting anymore or run a business, but I do appreciate the content you share. I find a lot of joy in reading about the success of your clients and hearing your unique perspective while they shift to value based pricing.

My primary reason for reaching out is I wanted to personally say thank you for providing so much information and value for free. Your proposal template helped me land a consulting project today. I followed the instructions almost to the T while adapting a few things. Overall, it worked really well and in some ways, helped me extract what the project was worth to my client; not just me. I was complimented several times on the format by my client. This is all thanks to you.

I started this engagement off feeling a bit lost about how to approach it and pricing. The crazy thing is I almost went with a random project proposal in Google Docs before I randomly remembered you had published a template. I’m so glad that portion of my brain took over. Your template gave me the clarity needed.

Thank you. 🙏

Sincerely, Chris

Yep, there’s no reason to wing it when you’re writing a project proposal. Good proposals are short and clear, no matter how big the price tag might be. There’s a proven structure to them that you might as well use.

If you haven’t seen my template yet, you can grab it here:

5-Page Proposal Template

And here’s a free webinar replay on the same subject:

How To Write Better Proposals