Captain’s log, stardate 20211215
It’s the time of year when many people start thinking about giving gifts to the people in their lives.
What if giving gifts wasn’t a seasonal part of your thought process?
What if you had a list of hundreds of people and every day of the year you sent one of them a gift?
I’m not talking about a crappy ballpoint pen with your logo on it...
I’m taking about a thoughtful and relevant and personal gift for a specific person.
Nevermind whether you think it’d be feasible for you to do such a thing...
For the moment, just ask yourself:
“What would do for my business if I gave to someone every day?”