Captain’s log, stardate 20211215

’Tis The Season

It’s the time of year when many people start thinking about giving gifts to the people in their lives.

But!

What if giving gifts wasn’t a seasonal part of your thought process?

What if you had a list of hundreds of people and every day of the year you sent one of them a gift?

I’m not talking about a crappy ballpoint pen with your logo on it...

I’m taking about a thoughtful and relevant and personal gift for a specific person.

Nevermind whether you think it’d be feasible for you to do such a thing...

For the moment, just ask yourself:

“What would do for my business if I gave to someone every day?”

Yours,

—J