Captain’s log, stardate 20211215
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’Tis The Season
It’s the time of year when many people start thinking about giving gifts to the people in their lives.
But!
What if giving gifts wasn’t a seasonal part of your thought process?
What if you had a list of hundreds of people and every day of the year you sent one of them a gift?
I’m not talking about a crappy ballpoint pen with your logo on it...
I’m taking about a thoughtful and relevant and personal gift for a specific person.
Nevermind whether you think it’d be feasible for you to do such a thing...
For the moment, just ask yourself:
“What would do for my business if I gave to someone every day?”
Yours,
—J