December 9, 2021

Why not both?

A whole bunch of people replied to my message about asymmetric intimacy to ask some form of the following question:

To build trust, should I start a podcast or a mailing list?

My answer is Yes.

Everyone who is building an expertise-based authority business needs to be speaking and writing regularly.

IMHO, the best bang for the buck options are:

Don’t feel like you have the time to do both?

Try this:

Now you have plenty of time :-)