December 9, 2021
Why not both?
A whole bunch of people replied to my message about asymmetric intimacy to ask some form of the following question:
To build trust, should I start a podcast or a mailing list?
My answer is Yes.
Everyone who is building an expertise-based authority business needs to be speaking and writing regularly.
IMHO, the best bang for the buck options are:
- Writing: publish a daily mailing list
- Speaking: start a weekly podcast
Don’t feel like you have the time to do both?
Try this:
- Disconnect your TV
- Delete all the social media, news, and entertainment apps off your phone
- Fire your worst client
Now you have plenty of time :-)
Yours,
—J