December 2, 2021
Stop “planning” and launch it already
Podcasting is one of the best things I’ve ever done for my business.
And yet, most people who own a business like mine don’t have a podcast.
Why not?
Here are some common objections:
- “I hate the sound of my own voice”
- “I wouldn’t know what to talk about”
- “It seems really complicated”
- “I haven’t got the time to devote to it”
- “I have no idea how to get started”
It bums me out to hear these sorts of things because only one of them should really hold you back.
Let’s take a look at each:
“I hate the sound of my own voice”
If you aren’t used to hearing your voice on a recording, it can be jarring at first. But I’ve got news for you: you’re the only person it sounds weird to. Everyone you know - family, friends, colleagues, clients - thinks it’s totally normal. It’s fine. You’ll get used to it. Gilbert Gottfried (RIP) had a podcast, for crying out loud. You have a better voice than the Aflac duck, right?
“I wouldn’t know what to talk about”
You don’t have to know what to talk about. That’s what guests are for. You just ask them questions and comment on what they say. If you are capable of conversing with your clients, then you are capable of having a conversation with a podcast guest.
“It seems really complicated”
It can be extremely complicated. But it doesn’t have to be. If you can run a two-person Zoom call, you’ve got the chops you need to record an interview show.
“I haven’t got the time to devote to it”
Recording a podcast should take you about two hours per week once you get into the groove. If you want to spend a little money and outsource the booking and editing, you could get that down to an hour.
If you haven’t got an hour or two to spend on growing your business every week, try this: delete Instagram, Twitter, YouTube, TikTok, Candy Crush, etc from your phone. Now you’ve got an extra couple of hours per week, just like magic! ;-)
“I have no idea how to get started”
Yes, this is a tough one. Starting a podcast can feel overwhelming. There’s so much advice online about podcasting that it’s like finding a needle in a haystack. Just browsing through the search results for “best podcast mic” is enough to make anyone slam their laptop shut and give up. But podcasting doesn’t have to be hard. You just need to know what to do, and more importantly, what NOT to do.
If you have always wanted to start a show but gotten overwhelmed and given up, my 5-Day Podcast Challenge is the answer. It’s an interactive online workshop designed to take you from zero to podcast in just five days.
The next session starts this coming Monday. Registration closes Saturday at 11:59pm ET. Enroll now or risk missing out.
Don’t waste another year “planning” your podcast. Launch that dang thing!
There are people out there who want to hear your unique voice - even if you do sound like Gilbert Gottfried ;-)
I hope to see (and hear) you there!
Yours,
—J