November 29, 2021

Productized Services

NOTE: Registration is now open for the 6th session of my 5-Day Podcast Challenge. Lessons start this coming Monday December 6th, which means you could be inviting guests to your new show by the following Friday December 10th.

This week on TBOA, Rochelle and I talk about productized services and how to best incorporate them into your business.


Talking Points

Using this as a path out of hourly billing and/or simplifying your sales and marketing while juicing your revenue.

Why offering productized services forces you to get really tight on your delivery, messaging and outcomes.

How you can use a productized service offering to test drive a more laser-focused positioning for your entire business.

We share a host of real life examples you can check out to see how it’s done.

Quotable Quotes

“Productized services are a path out of hourly billing for people who are used to delivering services by the hour.”—JS

“We need to not underestimate the power of making your marketing and selling simpler.”—RM

“If you’re scared of positioning your overall business in a laser-focused way, you could position a productized service instead.”—JS

“Do not underestimate the power of using emotion to identify that final outcome to the client from your productized service.”—RM

“II you’re embarrassed by your website, how do you think that might be trickling into your behavior and your actions?”—JS

“When you start experimenting with productized services, you might find that it gets you into a higher level problem than you’d been solving.”—RM

Home for the holidays?

Will you be seeing your friends and relatives (virtually or otherwise) this holiday season?

When they ask you “What’s new?” imagine being able to say:

I started a podcast!

The next session of my 5-Day Podcast Challenge starts a week from today, which means that you could be inviting guests to your new show by Christmas.

Here’s what one student had to say about 5DPC:

The Five Day Podcasting challenge course helped me to launch a podcast I’d been thinking about doing for months in five days. I started the course on May 11th, and by June 8th, had the first episode produced and released. That’s 3 weeks from the first day of the course to the first episode being available to the public. That’s incredible and a testament to Jonathan’s approach in teaching both the mechanics of how to get started and removing the roadblocks to producing a podcast.

To find out more - and enroll before it’s too late - visit:

I hope to see (and hear) you on the inside.