Captain’s log, stardate 20211103

Connecting The Dots

You know what you’re good at.

And it’s not hard to know what your clients want.

The trick is to connect the dots between the two.

Here’s the thing...

Once you can clearly articulate how the thing that you’re good at contributes to an outcome that your ideal buyers desire, it will become much easier to attract clients, close deals, and increase your profits.

Yours,

—J

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