September 8, 2021

Does value pricing work for...?

Lots of folks ask me:

Does value pricing work for $thing?

...where $thing equals stuff they’re currently selling.

The answer is:

You CAN technically use value pricing to price any product or service, BUT in practice you might not like the result.


Because value pricing cuts both ways. It’s not a license to charge whatever you want.

The core premise of value pricing is that you can’t set your price higher than the value to the buyer.

In fact, you’d normally charge only a fraction of what your offering is worth to the buyer.

So a better question might be:

Is value pricing the best way to price $thing?

Value based pricing works best when there is very high value to the buyer and very low cost to the seller.

IF your ideal buyers don’t place much value on what you do, OR what you do is very expensive to deliver, THEN a different pricing approach might be more useful.



P.S. The Pricing Seminar begins this coming Monday!

Folks from around the world who want to start getting paid what they’re worth are already connecting in the private community.

I hope you’ll join us.


NOTE: This is the last session of TPS for 2021.