Captain’s log, stardate 20210901
Revenue is how much money your business brings in.
Profit is how much you have left after paying your expenses.
It doesn’t matter how much money you bring in (i.e., your revenue) if you don’t get to keep any of it (i.e., you have no profit).
When it comes to financials, revenue is a vanity metric.
Profit is what matters.
P.S. Dates and pricing will be announced this Friday for the last session of The Pricing Seminar for 2021.
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I hope to see you there :-)