August 20, 2021
Nothing Is Free
This email didn’t cost you any money.
But it is NOT free.
Reading it requires you to spend time, and to pay attention.
And to many people, time and attention are worth much more than their money.
So...
If you’re creating stuff and putting it out into the world - and you want to be able to keep doing that - then you better try REAL hard to make sure that whatever you publish is worth more to the consumer than it cost them to consume it.
Even when it’s “free”.
Yours,
—J
P.S. The next session of The Pricing Seminar is launching soon.
If you’re ready to start getting paid what you’re worth, add your name to the announcement list so you don’t miss out:
I hope to see you there :-)